Trade Marketing at TAC in Gurugram

Job Description

Know T.A.C.
The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of
Ayurveda into the language of the young and dynamic India – the millennials and Gen Z. We offer a broad
range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today’s youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.

Role: Trade Marketing

Location: Gurugram

Roles & Responsibilities:

Trade Marketing Strategy:
Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.
Analyse market trends, consumer behavior, and competitor activities to identify opportunities and threats.

Channel Development & Activation:
Identify and explore new retail channels and partnerships to expand the brand’s presence and increase product visibility.
Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
Implement effective in-store and online promotions, displays, and merchandising strategies.

Campaign Management:
Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.

Data Analysis and Reporting:
Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.
Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.

Budget Management:
Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
Monitor expenditures and provide regular budget updates to senior management.

Collaboration with Sales Teams:
Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
Provide strategic input to optimize product assortment, pricing, and promotional activities.

Cross-Functional Collaboration:
Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
Provide input into product launches, ensuring alignment with trade marketing objectives.