Job Description
Role Summary- The position is for Menswear Designer role pertaining to Menswear for the Brand AD by Arvind.
We are looking for someone who has good experience in Woven category that includes formal wear as well as casual wear.
The brand is expected to grow at a very fast pace in current and coming year so requires interest in market dynamics along with business sense.
Successful candidate will be responsible for working along with team that requires range planning for the complete portfolio keeping in mind the price point play/perception of brands in different segments/ecosystems and the selection requirements.
The Incumbent is expected to act as the business owner for his or her categories while coordinating with multiple stakeholders. Possessing an understanding of internal and external variables that impact our business (this entails owning trend forecasting, understanding market gaps, opportunities & competition, understanding of all technical aspects of product development on their assigned category/categories, building brand portfolios and maintaining strong adherence to brand DNA).
Be a self-starter and demonstrate high level of ownership and responsibility.
Customer understanding
Be the voice of the customer internally.
Have a complete understanding of the customer needs, both existing and potential and use that knowledge to deliver products that provide the customers an unparalleled shopping experience
Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.
Brand Understanding
Clear Understanding of Brand Pyramid so as to identify opportunities for giving customers value through intelligent product mix and range planning.
Use pricing, selection and perception differentiation to drive portfolio mix and achieve strategic goals.
Selection Gaps
Identification and designing product offering of selection gaps across price points.
Growing Selection across sub categories.
Constant endeavor towards identifying gaps to impact long term business growth.
Product Knowledge
Understanding of the garment industry and the technicalities of delivering a good product keeping brands DNA alive.
Understanding of material, techniques, market, pricing, finishes, etc
Understanding of the different fabrics and construction and the relevance of the same for different product categories keeping in mind the production feasibility.
Understanding Fashion and Trends
Understanding of the fashion industry, seasonality and global trends and continually monitor competitor and aspirational brand players
Creating Mood Board/directional & constant guidance to the team to experiment with shapes, color and fabrics to bring innovation (product/ assortment level)
Desired Skills and Experience
Knowledge of Menswear Retail industry.
Ability to manage timely design deliveries, build relationships with vendors/manufacturers, drive incremental selection, and work closely with stakeholder teams to deliver a best-in-class customer experience
Ability to develop good interpersonal skills & relationships with key stakeholders.
Highly analytical. Understand the importance of sales and numbers to drive the design direction.
Openness to participate in important activities other than design.
High energy & Strong bias for Action
Hands on with the design software like Adobe Illustrator, Adobe photoshop, Corel Draw, etc.
Formal Education in Designing from institutions like NID, NIFT.
Education
UG: B.Des. in Any Specialization