Manager- Marketing at Van Heusen, Aditya Birla Fashion and Retail in Bengaluru

Job Description

Location: Bangaluru

Experience: 5-8 years

Education: MBA

Skills: Marketing, Performance Marketing

Key Result Areas

Project Management – NSO & Take Offs: Craft and implement comprehensive plans for new store launches and take-offs. These include creators, visibility drivers, offline mediums, catalogues, and on-site weekend activities that will drive walk-ins in the store across HOVH, Mens, Womens, and Gold Stores across the country.

Media Planning and Effectiveness: Plan ATL, BTL, and Digital plans for all activities related to success at the store.

Collaborating Across Teams: Work closely with internal teams to ensure that our retail experience and activities are cohesive and strategically aligned with business goals.

Engaging with External Partners: Coordinate with external partners to conceptualize and develop retail engagement properties that will drive retail walk-ins.

Analysing Performance: Build a strong attribution model for all store-related activities to identify and scale up pilots that have worked better.

Retail Marketing Budget Management: Keep a close eye on budgets and spends across all retail initiatives and take full accountability for results.

Build Large & Sustainable Retail Programs: Develop and execute marquee retail-first brand activations that will be deployed across the country and will meaningfully add to brand equity and business goals.

CRM Content Lead: Work closely with the CRM team to continuously improve content standards and improve throughput for retention campaigns.

Brand Plan Calendar: Align with the core brand plan calendar to ensure that GTMs are represented well in-store. Build engagement properties for each GTM to drive walk-ins to the store.

Report to: Assistant Vice President

Profile

Qualifications: MBA

Minimum Experience Level: 5-8 Years