Shopify Merchandiser (Contract to hire) 2yr+ at TMRW House of Brands

Marketing
Bengaluru
September 24, 2024
Full Time
Application deadline closed.

Job Description

 

Position Overview:

We are seeking a skilled and experienced Shopify Manager to oversee the development, implementation, and growth of our Shopify website. The ideal candidate will possess a deep understanding of e-commerce operations, and Shopify functionality, and have a proven track record of driving online sales growth. Moreover, proficiency in merchandising and website marketing strategies is crucial for this role.

 

Key Responsibilities:

1. Shopify Store Management:

  • Manage the day-to-day operations of the Shopify platform, ensuring smooth functionality and optimal performance.
  • Regularly update product listings, pricing, and promotions to keep the website current and engaging.
  • Data-driven merchandising strategies to showcase products effectively and drive sales, including product categorization, cross-selling, and upselling techniques.

 

2. E-commerce Strategy:

  • Develop and execute strategic plans to increase online sales and brand imagery
    Conduct market research and stay informed about industry trends to identify opportunities for growth and innovation.
  • Collaborate with cross-functional teams to integrate e-commerce initiatives with overall marketing and business objectives.

 

3. Website Optimization:

  • Utilize Shopify analytics and other tools to track key performance metrics and identify areas for improvement.
  • Coordinate on website design, layout, and navigation to maximize usability and conversion rates
  • Implement SEO best practices to improve search engine rankings and drive organic traffic to the website

 

4. Merchandising and Product Presentation:

  • Develop merchandising strategies to highlight key products, promotions, and seasonal offerings.
  • Coordinate with the marketing team to create visually appealing product displays, banners, and landing pages in line with marketing channels
  • Conduct A/B testing and analyse user behaviour to optimize product placement and presentation for maximum conversion.

 

5. Customer Experience:

  • Ensure a seamless and user-friendly shopping experience across all devices and channels.
  • Implement customer feedback mechanisms and utilize data-driven insights to continuously enhance the online shopping experience.

 

Qualifications:

  • Proven experience managing Shopify or similar e-commerce platforms, with a strong understanding of website management principles and best practices.
  • Proficiency in Shopify administration, including product management, order processing, and customization.
  • Solid understanding of e-commerce analytics, SEO, digital marketing strategies, merchandising techniques, and website marketing tactics.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and communicate technical concepts to non-technical stakeholders.
  • Strong problem-solving abilities and attention to detail, with a focus on delivering high-quality results in a fast-paced environment.
  • Prior experience in the retail or e-commerce industry is preferred

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