Manager eCom Content & Promo Ops at Adidas in Gurugram
Job Description
- Lead a team of content promotions operations specialists to manage various campaign launches across multiple countries in Emerging Markets.
- Plan the content promotion operations tasks well in advance and execute them on time by self and the team.
- Ensure on-time in-full execution of digital campaigns in terms of content publishing promotions on all digital channels i.e. web app.
- Execute the content briefs, web/app configurations for local brand commercial campaigns experiences, via content management system and commerce platform.
- Create manage cart promotions vouchers to support commercial campaigns B2B partnership.
- Execute hype draws and waiting room mechanics on flagship app and Confirmed app to support customer signups and increase in demand and sell-through rate.
- Ensure quality of delivery for local activations to ensure that deliverables meet the brief and agreed scope.
- Work closely with master data team to verify campaign product listing pages and tag PDP callouts on right articles.
- Support CRM Operations for certain countries to manage email communications to customers.
- Contribute to the implementation of success KPIs to ensure that digital activations are optimized based on results and insights.
- Support quick resolution of campaign/promotion/content publishing issues on time.
- Provide continuous transparency on status of activations to key stakeholders.
- Seek opportunities for content automation overall process optimization.
- Support global product teams with feedback on CMS feature rollouts and provide inputs of new enhancements and automations.
- Ensure smooth customer journey on all our digital channels for all campaign launches.
Key Relationships:
- Country/Cluster Digital Activation teams
- EM eCom Consumer Experience team
- EM Digital Activation team
- EM Master Data Management team
- EM Platform Ops team
- EM CRM Membership teams
- EM Strategy Programs
- EM Analytics
- Global Product teams
Knowledge, Skills and Abilities :
- Soft-Skills
- Good team management and stakeholder management skills
- Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
- Affinity with the Brand Marketing content delivery needs, solutions and processes
- Ability to handle ambiguity and untangle complex situations into actionable activities
- High resilience and solution-oriented attitude
- Hard-Skills
- Understanding of technical and creative aspects of digital and mobile
- Comfortable working with enterprise-level platforms and technologies like Content Management System, Salesforce Commerce Cloud (SFCC) or similar platforms.
- Knowledge of digital IT products and capabilities
- Fluent in English both verbally and written
- Ability to work with and know-how of JIRA project.
Requisite Education and Experience / Minimum Qualifications:
- Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
- 7+ years of experience working within an eCommerce environment
- Experience in managing the implementation/running of campaign delivery organizations
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
