Senior Digital Marketer at Bewakoof in Bengalaru

Marketing
Bengaluru
October 27, 2024
Full Time
Application deadline closed.

Job Description

 

Bewakoof is a dynamic and fast-growing fashion brand dedicated to driving results through innovative digital marketing strategies. We are looking for a Digital Marketer with a passion for data-driven decision-making and hands-on experience in executing campaigns on Google Ads and Meta platforms. If you thrive in a fast-paced environment and love optimizing campaigns, we want to hear from you.

 

Key Responsibilities:

  • Campaign Strategy & Execution: Develop, execute, and optimize paid advertising campaigns on Google Ads and Meta (Facebook & Instagram) to drive traffic, engagement, and conversions.
  • Performance Optimization & Reporting: Regularly monitor and generate detailed reports on campaign performance, key metrics (CTR, CPC, CPA, ROAS, etc.), and actionable insights to improve results.
  • Cross-functional Collaboration: Work closely with teams across departments (creative, product, data, etc.) to align campaign strategies, coordinate messaging, and ensure brand consistency.
  • Keyword Research & Ad Copywriting: Conduct keyword research, create engaging ad copy, and test different variations to enhance performance.
  • Audience Targeting: Define and refine audience segments for targeting based on demographics, interests, behaviors, and lookalikes.
  • Budget Management: Manage campaign budgets to maximize efficiency and achieve ROI targets, ensuring alignment with business goals.
  • A/B Testing: Implement and analyze A/B tests to optimize ads, landing pages, and other campaign elements.
  • Reporting & Analytics: Prepare detailed reports on campaign performance, deliver insights, and provide recommendations for improvement using Google Analytics, Meta Insights, and other tools.
  • Stay Up-to-Date: Keep up with industry trends, platform updates, and best practices to ensure campaigns are innovative and competitive.

 

Requirements:

  • Experience: Minimum 2 years of hands-on experience with Google Ads and Meta campaigns.
  • Technical Skills: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other digital marketing tools.
  • Analytical Skills: Strong data analysis skills with experience in interpreting campaign results and making data-driven decisions.
  • Creativity: Ability to write compelling ad copy and think strategically about visual content.
  • Communication: Strong communication skills with the ability to collaborate across teams and present performance insights to stakeholders.
  • Attention to Detail: Detail-oriented with the ability to manage multiple campaigns and deadlines simultaneously.

 

 

Nice-to-Have:

  • Experience with additional advertising platforms (Criteo Ads, Snapchat Ads, etc.)
  • Knowledge of SEO principles
  • Certification in Google Ads or Meta Blueprint

 

Why Join Us?

  • Opportunity to work with a talented team in a growth-focused environment
  • Flexible working hours and a collaborative work culture
  • Professional development opportunities

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