Sr. Manager – Graphic Design at Bewakoof in Bengalaru

Job Description

Key Responsibilities:

1. Creative Leadership:
Lead the design team to conceptualize and execute innovative graphic designs for apparel, packaging, marketing, and branding materials.
Provide creative direction and guidance to ensure all designs are aligned with the companys vision, market trends, and brand guidelines.
Collaborate with product development, merchandising, and marketing teams to ensure graphics enhance the appeal of the product line.

2. Trend Research and Analysis:
Stay updated on the latest fashion, graphic design, and consumer trends to incorporate them into design strategies.
Conduct market research to understand competitor designs, consumer preferences, and emerging technologies in the graphic design space.

3. Project Management:
Manage multiple design projects, ensuring deadlines, budgets, and quality standards are met.
Oversee the workflow of the graphic design team, assigning tasks and monitoring progress to ensure timely delivery.
Work with cross-functional teams (marketing, merchandising, product development) to coordinate design schedules with product release timelines.

4. Brand and Visual Identity:
Ensure brand consistency across all visual materials, including logos, color schemes, typography, and packaging.
Oversee the creation of seasonal design themes, graphics for apparel collections, and promotional materials that align with brand objectives.
Develop guidelines and frameworks to maintain a consistent visual identity across various channels.

5. Team Management and Development:
Recruit, mentor, and develop a high-performing team of graphic designers, fostering a collaborative and innovative work environment.
Provide regular feedback, conduct performance reviews, and support the professional growth of the design team.

6. Vendor and External Partner Collaboration:
Collaborate with external vendors, printers, and manufacturers to ensure high-quality execution of designs across apparel and marketing materials. Manage relationships with external agencies or freelancers, as needed, to support project needs.

Must Haves:
Experience: Minimum 8-10 years of graphic design experience, with min 4-5 years in a senior or managerial role in the apparel industry.
Leadership: Strong leadership and team management skills with the ability to inspire creativity and innovation.
Design Expertise: Advanced knowledge of design software (Adobe Creative Suite, CorelDRAW, etc.), typography, color theory, and print production.
Fashion Sense: Deep understanding of fashion trends, market demands, and consumer behavior in the apparel industry.
Project Management: Excellent organizational skills with the ability to manage multiple projects and meet tight deadlines.
Communication: Strong verbal and written communication skills to collaborate with different teams and present design concepts to stakeholders.
Strategic Thinking: Ability to align design strategies with overall business goals and brand vision.

This role is pivotal in shaping the visual identity of a brand, ensuring the designs are not only aesthetically pleasing but also resonate with the target audience and market trends.

Nice to have:
A fun demeanor
An open mind
Competitive spirit
Sense of style
Being a team player

Key Competencies:
Software and tool skills
Understating of Market pulse, e.g. trending topics, high trend handwritings for graphics (anime, streetwear, etc.)
Versatility in taste
Multi-tasking ability
Eye for detail
International trend and fashion follower
Knowledge, connection and understanding of Indian youth, culture and Lifestyle
Interest for Streetwear
Interest for fonts and use of fonts in designs
Interest for colors and knowledge and use of color combination
Graphic techniques knowledge
Knowledge of entertainment and gaming activities movies/music/games
Design to cost knowledge