Influencer Marketing Executive at THE WELLNESS SHOP in Jaipur

Job Description

Influencer Identification & Outreach:
Research and identify potential influencers, bloggers, and content creators that align with our brand values and target audience.
Build and maintain relationships with influencers across platforms like Instagram, YouTube, TikTok, etc.
Negotiate and collaborate with influencers for campaigns, product reviews, partnerships, and giveaways.

Campaign Management:
Develop and execute influencer marketing campaigns that align with the brands goals.
Create briefs and guidelines for influencers to ensure brand messaging and product positioning are clear.
Manage contracts, deliverables, and timelines to ensure smooth campaign execution.

Content Curation & Collaboration:
Work closely with influencers to co-create authentic, engaging content (videos, posts, stories, etc.).
Monitor content performance and ensure adherence to brand guidelines.

Analytics & Reporting:
Track and analyze the performance of influencer campaigns, providing detailed reports on engagement, reach, and conversions.
Measure ROI and key KPIs such as impressions, click-through rates, and conversions.
Optimize future campaigns based on insights and learnings from data.

Trend Monitoring:
Stay updated on industry trends, emerging influencers, and new platforms.
Keep an eye on competitor activities and campaigns to stay ahead in influencer marketing strategies.

Budget Management:
Assist in developing and managing the influencer marketing budget.
Ensure cost-effective collaborations while maximizing reach and impact.