Job Description
The General Sales Manager will be responsible for leading a retail team that can ensure the store is focused on achieving sales goals, customer service, and the shopping experience, developing internal talent, and creating, recommending, and implementing ideas to help the BIBA store reach all goals and objectives. This role works closely with distributors and the Marketing team to ensure enhancement of the brand image.
Key Result Areas for the Incumbent
Process Responsibilities:
- Ensuring effective Inventory management for the concept in the territory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return, and shrinkage)
- Review and analyze stock and sales reports monitoring over and under stocks, implementing corrective action to be taken
- Review and effectively deal with fast/slow lines, new ranges, and end of ranges and implement necessary action
- Ensuring monthly feedback Concept on sales, stock. positions, and product feedback to be shared
- Strategize and seek opportunities for concept expansion in the territory
- Ensuring completion of new projects promptly
- Identify locations for stores as per required process and quality and Understand Territory dynamics (demographics, consumer behavior, market understanding, etc)
- Ensuring VM Implementation, SOP adherence, Stock Transfer, Petty cash approvals, Repairs & maintenance
- Negotiate with store owners for rent changes
- People Management Responsibilities
- Selection, Training and Evaluation of Staff
- Maintain regular connect with staff (Housing & Transport) and ensure welfare activities are planned
- Ensuring new joinees onboarding and induction formalities in a timely manner
- Train and monitor the Area manager to ensure grievances are resolved promptly
- Manage the Store Managers their performance, Training, development interventions, and growth
- Manage and provide direction to the team. Set team goals and regularly measure team performance.
- Manage Attendance approvals, appraisal of direct reports
- Maintain relationships with MBO
- Financial Responsibilities
- Cost control within budget ( AOP )
- Petty cash Approvals
Key Behavioral competencies required to perform this role:
– Essential
- 1. Communication
- 2. Customer Focus
- 3. People Management & Development
– Desirable
- 1. Initiative,
- 2. Raising Productivity/ Planning
- 3. Organizing, Leadership skills
Key Technical competencies required to perform this role:
– Essential
- 1. Expertise in MS Office
- 2. Data interpretation skills
- 3. Understanding of the retail key performance indicators
- 4. Inventory Management
- 5. Results orientation
- 6. Customer orientation
– Desirable
- 1. Negotiations & Selling Skills
- 2. Planning
- 3. Organizing
- 4. Co-coordinating & Monitoring skills
- 5. Good leadership skill
- 6. Project Management
Key Performance Indicators
- 1. Targets vs. Achievement
- 2. Shrinkage control as per AOP
- 3. Mystery shopping 85% plus
- 4. VM scored cards 95%
- 5. SPF/MPF as per aop
- 6. Retention as per yearly target
The candidate would have to interact with and manage the following stakeholders
Work closely with the leaders of the
channel partner to analyze to increase the visibility and growth of the Brand
Logistic partners e.g Blue Dart etc to ensure timely delivery of stock
Mall management – marketing teams
Landlords
To be considered for the role the ideal candidate should also have:
Leadership skills / Communication skills / Negotiation skills/ commercial Acumen/ process management
Marketing/ Operational background is preferred,